March 2, 2008

Permission Email Marketing

The previous rules for Email Marketing include:

Conscious, Consent, Choice, Clarity and Confidence

and now: Control

“Control as an aspect of permission has everything to do with offering your audience members control and nothing to do with trying to control them.

Control as a dimension of your email program means that you put your list members in the driver’s seat, allowing them control over their communication choices, access to and use of their data, and even the ultimate control to broaden, narrow, or end their relationship with you.”

Click here to read more at the Marketing Profs…