December 2008
10 posts
Pluck On Demand | Website Content & Social Media... →
Ogilvy on Recession →
Articles for marketers on how to retain clients and improve value during the recession.
Super-secret “hire the communicatrix” page |... →
Get the full-Monty, marketing landscape & diagnostic package ($250)
Best Social Media Advice From This Site |... →
social media suggestions
Top 12 tips for creating a newsletter people will... →
The Marketing Mix | official blog of the Marketing Mentor community: newsletter content tips
Marketing Plan/Calendar- 2008 Grow Your Business... →
startup marketing plan and forms
The Marketing Mix | official blog of the Marketing... →
Marketing plan
Social media links, suggestions
How to Create Buzz for Your Business | Marketing &... →
Becoming a trusted advisor or authority on a subject is one way you can provide a service to the community and put your business in the forefront. Free advice is always appreciated, and when customers need services your business offers, chances are they will recall your business as the authority.
How to Use Social Networking Sites for Marketing... →
For the long term, the value for marketing on social networking sites may be simply the ability to reach niche groups via advertising.
8 Collateral Marketing Items Every Small Business... →
Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information.
August 2008
8 posts
Micro Persuasion: Trends That Will Help Define the... →
“Social networking is nothing new, really. It’s simply a digital, global and scalable manifestation of our desire to communicate with other humans.”
Seth's Blog: More vs. enough →
Not just being clean, of course, but being in an environment in which certain requirements are met.
Destroying happiness →
What you have doesn’t make you unhappy. What you want does.
The intangibles →
Begging is not a scalable strategy.
Seth's Blog: Old marketing with new tools →
The beauty and art of the handwritten note - it’s effective personal technology that will never be replaced. “It’s so so easy to hide behind technology, to use it as a shield, instead of as a clever tool to actually get you closer to the customers you depend on.”
Micro Persuasion: Does the Thrill of the Chase... →
What is the future for PR in the era of the blog? We have to stop spamming people with PR and make sure that companies and products are easy and a joy to discover.
“The thing about popcorn is that it is a low investment, low risk...”
– Seth’s Blog: Thoughts on popcorn
arguing for a lousy product →
“Consumers are also complicit when they fail to support the organizations that they agree with.”
March 2008
6 posts
The Brand Gap Presentation →
Excellent presentation visually covering everything you would learn in a great Marketing 101 class.
“If you don’t like change, you’re going to like irrelevance even...”
– General Eric Shineski
Retired Chief of Staff, US Army
Help! I need a website! →
Simple visual queues to show you the path to creating your own web presence. Helps in the thought process of targeting your audience creating and your content.
Our Favorite Typefaces of 2007 →
Truly, they do have an award for everything. Here’s the Oscars of Typefaces. Can you picture the red carpet for Font Masters? The screeming throngs of designers and the protestors with the “Ban Comic Sans” signs? Huge nerd alert (yes, I’d be there in a heartbeat).
Workplace Experiments - (37signals) →
37signals seems to be on the forefront of workplace organization concepts. They’re experts at improving the methods that make our work more effective and efficient, and in this article have shown a glimpse inside their organization.
Permission Email Marketing
The previous rules for Email Marketing include: Conscious, Consent, Choice, Clarity and Confidence and now: Control“Control as an aspect of permission has everything to do with offering your audience members control and nothing to do with trying to control them. Control as a dimension of your email program means that you put your list members in the driver’s seat, allowing them...
February 2008
2 posts
Airborne's marketing plan is taking a dive... →
Micro Marketing:
Using online social networking sites for marketing purposes seems to be the next wave of the internet and marketing focuses. From enewsletters to finding new methods of promotion through Facebook, MySpace and LinkedIn it seems as though everyone is using these online resources and networks as their main connection with each other. It goes without saying that it has created a new dimension to...